Travel Company

Inspiring journeys through creative digital campaigns

GlobeTrek Adventures Mockup

Project Overview

Transforming a travel agency’s online presence with social-first storytelling

We partnered with a travel company to revamp their digital identity. Through curated visuals, influencer collaborations, and targeted ad campaigns, we built an engaging brand presence that boosted bookings and community engagement across social platforms.

120% Follower Growth
3x Engagement Rate
65% Booking Increase
90% Positive Feedback
Client
GlobeTrek Ltd.
Industry
Travel & Tourism
Platform
Social Media
Duration
6 Months
Status
Live
Team
4 Members

The Challenge

Low engagement and lack of brand storytelling

The client struggled with uninspired posts, minimal engagement, and poor conversion from social media to bookings. Their visuals didn’t capture travel aspirations, and they lacked a cohesive campaign strategy.

Low social engagement
Generic visual content
No influencer partnerships
Poor ad targeting
Minimal conversions to bookings

Our Solution

Storytelling-driven social media strategy

01

Content Strategy

Developed a content calendar with aspirational travel stories and visuals.

02

Visual Branding

Created stunning travel imagery and video reels optimized for social feeds.

03

Ad Campaigns

Launched targeted ad campaigns driving traffic to booking platforms.

Project Work Breakdown

Content Creation
35%
Social Media Strategy
25%
Ad Campaigns
20%
Analytics & Optimization
20%

Key Features

Creative tools for audience engagement

Content Creation

High-quality visuals and reels for travel inspiration.

Targeted Campaigns

Ad campaigns tailored to travel enthusiasts.

Influencer Marketing

Partnerships with travel influencers for authenticity.

Analytics Dashboard

Tracking KPIs like reach, CTR, and bookings.

Project Impact

Building a strong digital presence for travelers

120%
Follower Growth
Grew organic followers across Instagram & Facebook
3x
Engagement Rate
Higher likes, comments, and shares from campaigns
65%
Booking Increase
Social campaigns translated into more bookings
90%
Positive Feedback
Customers praised inspiring and useful content